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Let us face the truth that we are tired of browsing sites that contain either too many fluffy elements or nothing at all. It seems like the whole web design industry has got divided; while one side is pitching for the overuse of designing elements to make the website appear awesome caring a little for the loading time of the website, other group is rooting for extreme minimalist approach. Frustrated with this ongoing conflict, some designers are taking a middle ground. They are neither following extreme minimalism nor are they admirers of using too many graphical elements. They are using less designing elements and focusing on developing something which is popularly known as ‘clean website’.
Clean Website does not mean a website done up in minimalistic manner. Rather, a clean website means to have the required content in a structured manner, the design and layout being useful to the online audience. There is allowance for all the creative flair and aesthetic elements when you are creating a “clean” website. 6 important elements that will help you have one are listed below.
Perfecting the Pixel Details
Detailing is the keyword to have a clean website and a clean design is hugely dependant on the pixel quality and its execution in the design templates. Small details that sometimes designers overlook such as highlights, borders, textures, shadows and many more needs to be given due importance. Precision is important whilst addressing these details. Half-pixels can completely ruin the excellence and aesthetics of a website. Half-pixels take place through Photoshop when the edges and lines of shape are not aligned to the pixel. This makes the edges go blur hampering the image quality, thereby bringing down the website quality.
Twist, Tug and Tweak
Web designing is not a compartmentalized job. There always is a scope for enhancing what has already been created. To have a clean website, you need to keep many things in mind. The website should be harmonious, consistent and have a systematic layout. You can attain all these with some tweaking done timely. The idea is to keep on experimenting with things that you feel can be changed, modified and even improved from time to time. So when you twist, tug and tweak on a regular basis, your website steers clear from becoming a cluttered one and can be distinguished from others.
Spacing is an integral aspect of having a clean website. With the competition today at full swing you cannot afford your website to go unnoticed because it is cluttered with all the content and images cramped together giving it a messy look. Hence, spacing is of utmost importance. Padding, margins, whitespace and line-height thus play a critical role in making a clean website design.
Pinning and Printing
Print designers are well acquainted with the terms pinning and printing. The pinning and printing layouts is a “must do” process for the print designers as that helps them to detect the website flaws that otherwise gets unnoticed. Web designers in a rush to host the websites, often overlook this step thereby landing themselves in to the trouble of having messy websites. Printing and pinning helps the web designer to detect the inconsistency and imbalance present in the website. Once detected the designer can analyze the design and improve the layout.
The emergence of “font-face” and other kinds of services has made Typography an important element in web designing that before. This is because majority of the data available in a website is in text format.
This element is close to Spacing and adds to the overall look and finish of the website. With proper alignment of texts, images, hyperlinks and videos in your website you can make a significant difference to the website. Continuous and correct alignment enables in having clean lines across the width and length of the website. Broken lines generally create distraction. Hence, your website should be well aligned with unbroken and smooth lines that will make the reader scroll down the page till it ends.
Making a clean website is no more a complicated task once you have these 6 elements in mind.
Simmon Pierre is a budding web designer and online marketing strategist. He is associated with leading UK based banner printing company – DBP