There are many ways to properly disclose monetary gain (see the FTC Endorsement Guides FAQ). Though it is not required, it is good practice to have a Disclosure Policy page that can be accessed from anywhere on your website. This provides further transparency to visitors, and can also help with things like future sponsors in approving applications to become their affiliate partner, or advertising networks in approving advertising campaigns. Please see our Disclosure Policy below.
Our Disclosure Policy
(This policy is valid from October 19, 2016)
This blog is a collaborative blog written by a group of individuals. This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation.
The compensation received will never influence the content, topics or posts made in this blog. Advertising is in the form of advertisements generated by a third party ad network or manually displayed. Affiliate links may also be used throughout the website in blog posts or in other areas of the site such as the side bar or in clickable images. You should assume all links are affiliate links.
The owners of this blog may be compensated to provide opinion on products, services, websites and various other topics. Even though the owners of this blog may receive compensation for posts or advertisements, we ensure that the authors always give their honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely those of the blog post authors. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.
Since the content of this blog goes back several years, and has had a few different owners, this blog may contain content which might present a conflict of interest. This content may not always be identified, but we will try to ensure that new content addresses any conflict of interest.
Now for a story…
Once upon a time, I had this idea to share a really cool Internet service on WebDevTuts.net. A close friend of mine had successfully used this service in her business, so I thought it might be useful to my readers if I created a blog post about it and recommended. So I checked to see if they had an affiliate program where people can earn a commission by referring someone to their service. That way, if readers are interested after reading my article, they can check it out, and I may earn a small commission for introducing them to the service.
It turned out that the service was offered on a really cool site called ShareASale. <– Yes, this is an affiliate link even on the Disclosure Policy, why not 🙂
If you have a website like mine, it might be worth your while to sign up as an affiliate because they have many honest merchants looking for referrals, and chances are that ShareASale has products and services that you know and trust that you would feel comfortable recommending on your website. This could be perfect if you are looking for a sponsor for you web site to help you get paid for your great content.
Applying is easy as long as you have the basic information that a reasonable website owner would have such as a decent website, email address, etc.
Tip: Take care in describing how you plan to promote their merchants on your website. Here’s what I wrote:
” I plan to review and promote Mouseflow on my website development blog, www.webdevtuts.net. I might also be interested in recommending Mouseflow on other training websites such as my marketing page creator site at www.bestpagepro.com.”
When I applied, I actually had a specific product in mind that I was looking to promote, which was Mouseflow. So as you can see, my description was not too long, but it was a reasonable and honest description of how I planned to promote their merchants.
So anyway, getting back to the story, after applying to promote that cool service, I received an email from them asking me for information to speed up the application review process. One of the things they asked me for was a link to my FTC disclosure. FTC disclosure? I had to Google it.
Basically, the Federal Trade Commission (FTC) requires United States websites to disclose or let their visitors know if they are being compensated for recommending products or services. I think this is a great idea and it makes sense. I think it is important to be honest and up front with people and let them know what my intentions are.
With that, this disclosure policy page was born. I hope this story will help inspire you in your web development projects. Thank you for your time.