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In the information age of today, with social media and numerous marketing strategies, it’s more important than ever to have a strong, memorable logo. A logo will symbolize you company, and often be the most directly associated piece of advertising used. As such, it’s vital to have a strong, powerful logo. But what’s the best way to accomplish this? Use a simple, straightforward, minimalist design. Here’s why.
Simplicity is Memorable
People new to marketing and logos in general have a tendency to think that a logo has to be flashy, bright, or attention grabbing in order to be remembered. In fact, this couldn’t be further from the truth. Having an over the top logo can actually be detrimental, as customers could find the logo annoying, brash, or simply overwhelming. The idea isn’t for the customer to love the logo (although they should enjoy it), but rather to give them a symbol that is simple and memorable to help them associate with your company (which they should love).
The simpler a logo is, the more likely someone will remember it later. A great example of this is Nike, Coca-Cola and Apple. All are very minimalist in nature, and all have stayed more or less the same since conception. A straightforward minimalist design will increase your logo’s chances of being remembered, which is the most important function a logo serves.
Able to Absorb in a Glance
The more minimalistic a logo is, the easier it is to take in. Quick absorption and recognition are key to a effective logo. Most people don’t intentionally stare at logos; rather they allow their eyes to pass over them. This means that a logo has but seconds to be fully registered and subconsciously memorized. A minimalistic approach to logo design will greatly increase the chance of a customer quickly absorbing your company’s logo.
A simplistic, minimalistic logo has much more versatility than a detailed and complex logo. And good logos must be versatile, because they’re used in every aspect of marketing, including billboards, television ads, banners, business cards; literally just about everything. Here’s what makes a minimalistic logo much easier to transpose across marketing genres:
Minimalistic logos are great at any size. There aren’t any worries of elements losing focus or clarity, or elements blending together. The simplicity of the design allows the logo to make sense at any size, from billboard to business card.
Black and White
Minimalistic logos work much better in black and white than their more intricate counterparts. And once again, because logos require such versatility, this is a huge advantage to minimalistic logo design.
Printed in Reverse
Printing logos in reverse color is a common practice for logo versatility. This is because you can’t always control the color of the background where your logo will be printed. For example, a magazine ad might well be on a white or black or blue page. So, to make the logo work, the colors will have to be reversed. Minimalistic logos, because they’ll have less color usage and fewer graphics, are easier to accomplish this with successfully, thus increasing their versatility.
All logos need to be timeless. There’s an old advertising adage that states by the time you’re tired of your logo or slogan it is just beginning to fully penetrate your target audience. So, it’s important to create a logo that will stand the test of time, and not need to be changed with every trend.
A minimalistic logo is above all else efficient. They’re easy to recognize, simplistic to remember, extremely versatile, and able to stand the test of time. For all these reasons, it is important to stick to simplistic, minimalistic design when working in the world of logos. Although there’s often an urge to try and create an intricate and beautiful logo, your company will be better off if you stick to the elegance of minimalism
Author bio: Adam Farwell is an online publisher for the custom T shirts creator bluecotton.com. He enjoys blogging about design, marketing, and creative projects.