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Over $1 trillion worth of retail sales in 2011 were influenced directly by the Internet, according to Media Post. It is apparently clear that having an effective web design to market your products and services is essential in order to take full advantage of the thriving eCommerce market. There are several tips you can follow to make sure your website design reaches its peak potential.
Allow Customers to Modify Search Options
The last thing your customers want to do is scroll through an extensive catalog of products they simply do not need just to find exactly what they want. Every second counts when it comes to converting your unique visitors into paying customers while also decreasing your website abandonment rate. Make sure your web design comes integrated with filter options allowing them to streamline the list of products to exactly what they need. For example, if you have an online clothing store, your consumers should be able to use filter options to identify the size, color, and type of clothing they want.
Put Your Search Bar in a Prominent Position
Never hide your search bar or blend it in with the content that you already have on your website. Doing so would be a huge mistake. Most consumers look for the search bar almost immediately after they have reached the homepage, simply because they would like to quickly get to what they need without any further delay. Therefore, your search bar should be featured towards the top of your homepage in a prominent position so it will be very difficult for your unique visitors to miss it. Studies have proven doing this will also make your visitors feel more comfortable with shopping through your website longer, according to Web Design Ledger.
Let Customers See the Shopping Cart
Do not let the shopping cart become something only seen on the checkout page of your website. The vast majority of more experienced online shoppers are going to become irritated rather quickly if they are constantly being sent to your checkout page after adding each individual item. Always remember that irritated customers are more likely to abandon your website regardless of how interested they are in purchasing your products.
An efficient alternative is to make sure your shopping cart is visible on every single page. Quite a few popular eCommerce web development websites allow their shoppers to see their populated carts in the upper-right hand corner of the screen. Check to see if your web design would allow you to follow this basic pattern as well.
Do Not Forget to Add Customer Testimonials
Your customers are going to rely more on the opinions and thoughts of your other customers when it comes to your products and services than you. Therefore, it is highly recommended for you to accept this fact and allow your customer reviews, ratings, and testimonials to help sell your products and services for you throughout the website. Find strategic locations to place excerpts from past customer testimonials and reviews in order to reassure your customers they are making a wise decision by purchasing products from your company. Each of your products should already have ratings that can be reviewed by prospective customers. However, it is even more important for your website to feature testimonials specifically about your company and the high-quality service you provide, according to Monetate.com.
The Bottom Line
Following these top tips closely will help you to not only increase your conversion rate but expedite the average consumer’s shopping experience. Doing so will also help you to make sure your consumers are able to make it from your homepage to your checkout page faster than ever before.